Editor\s note this article is part of our 5series how to selfpublish your book guide. How to write a book marketing plan for publishing success. Chat with your social media friends and contacts, engage in conversations with the buyers of your book, answer questions about the book, and post extracts from the book, e. Even after youre finished writing the book, you still have to figure out how to get it out there on the market. Apr 28, 2015 marketing your selfpublished bookinsider tips series phase 1. Today, more books are purchased online than through traditional bookstores.
Ten steps to marketing your selfpublished book whitefox. Alternative marketing methods, book marketing, holiday marketing alchemy, holidays, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part iii several weeks back, we began this series by introducing the idea that marketingspecifically marketing as regards selfpublished booksis a kind of. Write tweetable quotes from your book sized for twitter and tweet them during launch week. Some other ways to market suggested here may appear unnecessary.
Marketing your book by joel friedlander on september 6, 2010 6 comments in my recent blog redesign i added the start here categories on the left sidebar to make it easier to find articles with basic information about selfpublishing. You may do this any way you like, but some ideas might be. Online relationships are key to marketing your self published. Push the book as hard as you did before to encourage people to buy it. Because whereas the big publishers will be having reps going round to all the shops pitching, making a case for those books all the time, the only way really that a book seller is likely to order in your book through that route is if they have seen something online or in the media which will prompt them to order in stocks of your book, or if. Network marketing books meet your next favorite book. Do a giveaway promotion of the print version of your book on goodreads to build more awareness around it. Marketing your book page 2 stories of success by self.
Then, there are tactics you can employ specifically on amazon to attract readers. Your local bookstore our insider tips series are stepbystep instruction manuals to help you successfully navigate the complex processes of book publishing. The most important way to build your platform, is through a body of work that is consistently distributed to your target audience. Keep your social media page ongoing to encourage sales of your book.
Make a list of the sites and blogs of most interest to your potential audience i recommend. Our 5step book marketing guide can increase your books success, helping you to generate buzz, make connections in the industry, and break into foreign markets. Have your book made into an ebook and list on an online sales website such as amazon. Marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Make it easy for your target readers to find your book by categorizing it strategically on amazon amazon is the 800pound. That is the first, most essential step to marketing your book. When it comes to selfpublishing, marketing is half the battle. Mar 10, 2018 adding these details will give you two advantages on each amazon store page for each book in the series. Without retail trade marketing, your book will still be listed by retailers as it carries an isbn number, but no retailer will stock it or buy copies unless a customer specifically places an order. Self publishing for bloggers setting your timeline and budget 5 ways to sell your selfpublished book.
The key to making online book sales happen is to establish key relationships with websites, blogs, and social networking sites of special interest to your target market. How to market selfpublished books in the digital world. If you want your blurb book to reach a wider audience than just your personalfriends and networks and you want the chance to possibly make a little moneyfrom your book, you can add it to the blurb online. Weve written before about how the survivor mentality can hurt your book sales dont be an island. Attending or speaking at workshops and other writer events where you can meet other writers and readers. Marketing books promote your selfpublished book better. Start making those connections before your book is published.
You pay a fee to have your book published and usually get little help with distribution, book marketing or publicity. The reason you are writing your book and what your readers have to gain from reading it are the essential questions that determine how you are going to market. Marketing, promotion and publicity is the hardest part of successfully self publishing a book, requiring creative thinking and sheer hard work. Go pro 7 steps to becoming a network marketing professional by eric worre, your first year in network marketing. Marketing your selfpublished bookinsider tips series. Yps publishing self publishing marketing your book. Williams then included some of these photos in the back of the book, getting more interest from followers. Because whereas the big publishers will be having reps going round to all the shops pitching, making a case for those books all the time, the only way really that a book seller is likely to order in your book. Some of the suggestions, like entering metadata, are inherent to a book s publishing process and would require little additional effort. Self publishing for bloggers setting your timeline and budget 5 ways to sell your selfpublished book designing and formatting your book 11 ways to market your book you could have the best book in the world, but it doesnt matter if no one reads it. Jan 01, 2007 brand new book in giftgiving condition. Sep 15, 2014 grow marketing tools for your self published book marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Promoting a book is best described as the process of encouraging potential readers to take an interest in your book by methods such as content marketing or offering a free copy.
This is a fullservice where we work within your budget to get the most out of your promotional dollar. Building an email list and marketing to your fans is one of the most effective ways to drive sales in almost any business. May 12, 2015 marketing your selfpublished bookinsider tips series phase 2. This post is about the more nebulous marketing and pr side of things. In many cases you, not your book, are really the brand. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. Book marketing consultant tim grahl defines your platform as whatever plan and methods you use to connect with readers and sell books. Marketing your selfpublished book self publishing advisor.
List of top 100 mlm companies in the world updated list 2019 1 chapters updated mar 07, 2019 10. A professional press pack is an essential tool to create media interest in your book. Check out these tips and discover how to promote your book successfully. Finding local media and contacting your friends and family having secured a bookstore event, you are now going to notify two important constituencies about two important events. How to selfpublish a bestseller the startup medium. Self publishing tips on marketing your selfpublished book. Its understandable why most authors fail at marketing their books though, in the. Marketing your book stories of success by selfpublished. The key to making online book sales happen is to establish key relationships with websites, blogs, and social networking sites of. Marketing selfpublished books explained in 9 basic steps. The problem is that much of this would be impossible to keep up with andor would begin to interfere with family and personal relationships.
With that said, lets look at ways of promoting your book and getting people to find you as an author, and your books, of course. How to use twitter to promote your new book or other product. Authorhouse is whats known as a vanity or subsidy press, sally. Marketing a book is supposed to be the hardest part of selfpublishing.
Marketing your travel book in five simple steps self. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. No matter what field one may be in, there is a need to market. Here is an example of a promotional tweet for a new book that includes all the elements i have described. Aug 20, 2016 if a potential resource is interested in your book, theyll ask for it as long as youve written a good press release. Marketing your selfpublished book the author platform. Online relationships are key to marketing your self. Without retail trade marketing, your book will still be listed by retailers as it. Make sure your book description is a least 100 words and includes. If theres one question that is eternal and ongoing in our author community, then its how to sell more books sales are always on our mind and wherever we are in the bestseller chart, we look a little enviously at those above us in this article, we have ideas and solutions for you 50 of them in fact which should be more than enough ways to promote your book. Make sure your book description is a least 100 words and includes genre specific words that people will be search for. To put things into context first, here is one clear way of thinking about how to promote a selfpublished book. Book promotion is designed to get people to find your book, and not, to find people to get your book. Yes, you can use twitter as an integral part of your marketing campaign.
Alternative marketing methods, book marketing, holiday marketing alchemy, holidays, in your corner, marketing your selfpublished book, uncategorized the alchemy of holiday marketing part iii. This months contributor to marketing your book is susan alley, who has shown how adding the personal touch to marketing efforts resulted in good sales of her books. Sold by mk express buy and ships from amazon fulfillment. Getting your selfpublished book into bookstores and. The secret is to weave it in early, before either the product or the marketing plan is set in stone. Self publishing, writing and marketing your own books and. Choose the right categories and keywords for your book. Carve out a narrow, distinctive niche in the book marketplace based on some catchy concept, theme, or image that will appeal to your target readers, but simultaneously distinguish your work from all others in your genre. Marketing your book by joel friedlander on september 6, 2010 6 comments in my recent blog redesign i added the start here categories on the left sidebar to make. Distribute through your signature file on every email you send. Dec 04, 2014 the most important way to build your platform, is through a body of work that is consistently distributed to your target audience. Marketing your book to the retail trade is the cornerstone of getting your book sold more widely than just to your family and friends. Grow marketing tools for your selfpublished book marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place.
Five simple ways to promote your selfpublished book. There are hundreds of ways to market selfpublished books. If you want your blurb book to reach a wider audience than just your personalfriends and networks and you want the chance to possibly make a little moneyfrom your book, you can add it to the blurb online bookstore. Please note theres no correct or right answer to the questions below. When setting up your book through their kdp interface, youll establish your metadata, which is just data about your book. So, youve written a book and youre planning to selfpublish. We are now offering complete book marketing services based on our 101 book marketing ideas.
Pick exp us dom and you will get it 23 day priority mail. May 08, 2018 marketing your travel book in five simple steps if youve spent much time reading the literature of travel, youll already know that there are many handy quotes about the process. Self publishing, writing and marketing your own books and booklets is a complete, honest guide with valuable information on how to self publish, write, market and sell howto books and booklets through your own mail order home business. Chat with your social media friends and contacts, engage in conversations with the buyers of your book, answer. Oct 10, 2016 book marketing is letting people know your book exists, book promotion is specific salesdriven activity. Distribute your selfpublished book online 8 ways part 2.
Jan 08, 2016 4 responses to 8 powerful and efficient strategies for marketing your selfpublished book eileen dandashi january 11, 2016 at 10. Marketing 5 books that will make you so much better at marketing yourself or your brand study up on advice from these marketing experts. Attract readers with a great book sales description. Jul 31, 20 get your free ebook about self publishing here. She then gave away a free copy of the book each day for the 15 days leading up to its. After that just follow the plan, make adjustments when necessary, and listen to your readers.
Sep 22, 2011 here is an example of a promotional tweet for a new book that includes all the elements i have described. Using a fun set of ten easy questions, this marketing form utilizes the best your ebook has to offer. Once youve gotten your self published book into bookstores, dont stop working. Download your 5 step marketing guide to learn how you can increase your books success such as tenure on the new york times best sellers list. Branding yourself as a business of one paperback january 12, 2011 by jeff beals author visit amazons jeff beals page. Advertising, on the other hand, has the sole purpose of encouraging a potential reader to immediately click the button and buy copies of your ebook or printed book. Chapter five creating a brand with your book marketing plan. It will add in brackets the name of your series after the books title like this. You wrote a great book, now it is time to market the hell out of it. Self marketing power is all about self promotion and the book recommends seeking out new opportunities to promote yourself twenty four hours per day. Traditional publishers pay you, not the other way around, so what you are actually doing is selfpublishing your book. It should have your name and title, your top benefit, a free offer, a link to where your. What does it take to promote your selfpublished book. Marketing plays a huge role in any books success, but this is especially true for selfpublished books.
Find all the books, read about the author, and more. When authors have just published, having finished first the writing, then the production of a book each a long creative journey in itself which has drawn on various. Your book will be restocked, especially by larger chain bookstores, only if sales are good. Self publishing, writing and marketing your own books and booklets is a complete.
With so many new books on the market each month, even established publishers with large budgets and teams of publicists, face the same difficulties getting their authors noticed by both the book trade. In marketing the books, which are based on her familys history, susan used contacts in the local area where she lived, as well as contacts in the areas where her books. It will add a cute little image of all the books in the series just under each books description and just above your also boughts like this. Use the search listing tools amazon gives you so readers can find your book. Read every marketing post in a weekly roundup, like friday features or the friday roundup choose a blog topic for the next four weeks. Congratulations, now youre a selfpublished author with your book floating around in the world. Include an excellent description of the book and its contents. Aug 03, 2017 when setting up your book through their kdp interface, youll establish your metadata, which is just data about your book. Services like and amazons createspace mean its never been easier to become an author and publish a book. Book marketing is letting people know your book exists, book promotion is specific salesdriven activity. Reviews are important to selling your book, because some readers will ignore books that dont have.
And here at selfpublishing school, you first have to learn the truth before taking action. The blurb bookstore that you see here has thousands of titles, and its growing. When to start marketing your book and how to balance your time. She then gave away a free copy of the book each day for the 15 days leading up to its launch. Theres a big difference between making your own book and marketing it. And photo books are among the most popular books on the bookstore. This guide will walk you through the 5 most successful steps to marketing your book. Marketing your selfpublished bookinsider tips series phase 2. Finding local media and contacting your friends and family having secured a bookstore event, you. Marketing your book for selfpublishers and indie authors.
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