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This threatening change may either be internal or external to the enterprise. Their input, advice, and lessons learned, both successes and failures, have been incorporated into this document so that we may all apply better strategic management. However, in actual practice, the activities of sales managers are much wider. Here you will get everything for which you have come here. A strategy is without any doubt, the key focal point for any corporate office in an organization that focuses on sustained long term business.
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Check out this superb ebook on strategic management for mba and management students. Marketing lecture notes dimitris drosos lecturer technological education institute of piraeus. Specifically, to integrate the different functional areas of business e. Strategic management is the process by which top management determines the longterm direction of the organization by ensuring that careful. It knows beforehand whether there exists a sizeable market for the proposed proposed product service, what would be the investment.
Download strategic management pdf notes for mba sunetisyt book pdf free download link or read online here in pdf. Find materials for this course in the pages linked along the left. So, some academicians are of the view that the activities of sales managers can be classified as sales management and management of sales force. References jeffrey a mello, strategic human resource management, thomson, singapore, southwestern 2003.
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